The travel industry needs more people to travel for culture. We’re in the crossfires of globalized travel, post-pandemic revenge travel, and travel for Instagram-clout, leading to rising tensions between locals and visitors, and the ubiquitous dangers of overtourism.
While it may seem like overtourism is only concentrated in specific destinations, the negative effects are felt (and heard) around the globe. Residents of Barcelona lament that they are outnumbered by tourists and can do nothing except watch as the cultural identity of their city changes.
In Japan, a popular viewpoint of Mt. Fuji will soon be blocked to dissuade tourists from loitering and snapping photos. Thanks to social media platforms, virality is prioritized over personal growth and connection.
That’s why we need culture and heritage travel now more than ever. But what is cultural travel, and how do we do it? This guide is a crash course, meant to help you understand cultural travel and how to get involved with it.
What Is Cultural Travel, and Why Do We Need It?
Cultural travel emphasizes the place rather than the tourist. Travel excursions are less about checking off a list of attractions, and more about experiencing the unique stories, history, and cultural norms.
We’re living in a world of accessible travel, where flights are cheap and more people have a passport than ever before. But all this comes with a lofty price.
Venice is congested by crowds, the cost of living is soaring in Portugal, and you have to wait in a two-hour line for a photo of Mount Fuji. Travel is not the same as it was twenty, ten, or even five years ago.
While I truly believe everyone should have the gift of exploration and travel, I think it’s also important to manage travel so the places we love don’t get ruined along the way.
My favorite cultural excursions around the world
How to Travel for Culture on Your Next Trip
Where regular travel plans center around what you want to see and do, cultural travel centers around the unique elements of the destination. Cultural excursions teach about heritage, historical tours, local gastronomy, crafts, and art, and uncover exactly what makes the country unique. Here are a few ways you can get involved with cultural experiences on your next trip.
Look for the local perspective
Heritage travel usually centers around the pillars of what makes a culture whole: customs, history, food, drinks, and lifestyle. As you can see, it consists of all things local. Rather than follow the tourist activities, do as the locals do!
Take Paris, France, for example. With over 50 million annual visitors, it’s one of the most touristic cities in the world, but there are plenty of local and non-touristy things to do in the city.
Visit one of the 136 museums in Paris (besides the Louvre), enjoy a historical walking tour, and sample traditional French dishes in a non-touristy restaurant. Even better, take a few day trips to see how the French live outside of the city!
Think of yourself as a student, not a traveler
One of the easiest ways to travel for culture is to change your mindset from being a temporary visitor to a student. Imagine that you have traveled to this far-off country to learn about its culture and its people. You’ll be amazed at how much you uncover simply by playing the part.
Here’s a challenge: Next vacation, dedicate yourself to learning one new and unique fact every day that you’re in that destination. Rather than search it online, you’re tasked with asking locals for the answer.
Eat only at traditional markets
When I first traveled to Thailand, I was so surprised to find that locals favor night markets over standard restaurants. The truth is, I had only ever been to to restaurants, and never before walked through a traditional market.
The best way to start traveling for culture is to eat where the locals eat, and try the local dishes you wouldn’t find anywhere else.
Try something new
I’m a very hands-on learning, and enjoy making things (even if I’m not good at it!), so I like to look for activities and tours where I can try something new. For example, trying my hand at bat trang pottery in Hanoi’s Old Quarter.
FAQs
How can I travel for culture?
To start your cultural travel journey, start by researching unique activities that interest you. This can include traditional handicrafts, music, sports, and cuisine—your choice! Then, look for a tour that can give you a hands-on experience.
Is it possible to travel for culture in the U.S.?
Absolutely, yes! In my little state of Rhode Island, it never fails to amaze me the number of landmarks I pass on a day-to-day basis without knowing the history. Start within your own state or region and look for inexpensive guided tours.
Do I have to travel internationally for culture?
You can travel for culture abroad, or in your own hometown. Towns big and small throughout the United States come with rich micro-cultures and history. For example, Rhode Island is a unique foodie destination, while Harlem, New York is great for learning about Black history.
